PsyCare Campaign

What is ‘PsyCare’?

The term PsyCare is mostly used in the context of psychological well-being. I first came across it at a techno festival, where a PsyCare tent had been set up for people in need of this special kind of support.

Inspired by that experience, I designed my own vision of PsyCare worker pants — with lots of pockets, padded knees for comfort, and high-quality materials & high-quality sewing to make sure they withstand tough conditions.

Built for the people who hold the room together

The idea was simple: the people who take care of everyone else at a party rarely get gear built for them. So the pants carry what they carry — water, tissues, a torch, sweets, a phone that never stops — and the knees are padded because you spend half the night kneeling next to someone on the floor.

Camouflage, because you’re there but you shouldn’t be the centre of attention. A PSYCARE patch, because sometimes you should.

The campaign

Shot on a white padded floor — the calm room after the chaos — the campaign is a quiet counter-image to the usual festival aesthetic. Less strobe, more care.

The pants are the seed of the GÖRE Garde-Robe: streetwear that starts from a real situation, not a mood board.