studio · 19 May 2025
What is a Göre?
A short glossary entry on the word behind the label — cheeky, loud-mouthed, rebellious — and why it applies to all genders.
/ˈɡøːʁə/ · noun
In German, the word Göre refers to a cheeky, loud-mouthed, and rebellious young girl — often clever-spirited and unafraid to speak her mind.
Although we see the term as applicable to all genders, embracing anyone who embodies this bold spirit.
The cult that isn’t one
“Probably not a cult.” — the line has been on the site since day one. It’s a joke about how a small label with loud people around it starts to look from the outside. Join anyway; we mostly sew.
Be loud. Be freaky. Be sexy. Be Göre.
That’s the whole manifesto. Everything else — the parachute, the harness, the flat-in-Berlin shirt — is a footnote to it.
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